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Lovis Diamonds, Singapore

The Company

With a history of 10 years in the jewelry industry, Lovis Diamonds is the expert in Diamonds and Fine Jewelry. Lovis Diamonds is a 3EX Triple excellent GIA certified diamond specialist. They provide over 1000+ GIA certified diamonds to choose from at unbelievable prices. They believe in creating high quality custom-made ornamentations, promising only the best prices. Their experts travel the world to source for the finest diamonds certified by the most respected diamond grading laboratories which allows them to discover the latest trends in creating exquisite diamond jewelry for the vintage or contemporary.

The Ask

Lovis Diamonds wanted to introduce jewelry web application features to increase customer traffic and turn potential customers to loyal customers. They asked for a site which was committed to providing every customer with the highest quality shopping experience. The website administration and search engine optimization had to be taken care of. Also, the cross linking of content for sustained and repeated navigation had to be improved.

The Features

AJAX based loose diamond search feature

Pop-ups on view button with delivery and quality information about the diamond

Price mark-ups of loose diamonds via various parameters

Jewelry search engine with advanced search options

Build your own ring feature where the user can select the diamond and settings

Auto uploading of diamond records every hour

A feature rich shopping cart where the users can easily buy the products of choice after calculation of taxes, shipping, labor etc.

PayPal integration

Cross-selling of jewelry products

Content creation and product management with navigational features

Search engine optimization

Powerful back end system for jewelry e-commerce website administration

Performance optimization and rendering of e-commerce website on different browsers

Technology we used for
Crafting the Solution

  • Framework: Three-tier structure
  • Front End: XHTML, JavaScript, AJAX
  • Database: SQL Server 2005
  • Language of Development: ASP.Net 3.0 with C# 2.0

Client’s Benefit

Lovis Diamonds was equipped with a Build Your Ring feature with better visualization techniques. They also had the facility of live chat with customer service representative (Live Help). A provision to enter special dates entry for reminder e-mails i.e., birthday, anniversary, etc. enhanced customer experience. The customers had the option to gain diamond education and guide to buy jewelry online through downloadable documents. Management of large volumes of content and web based selling and search engine success was guaranteed.

Client Speak

NetFillip has done a fantastic job for us. The quality of their work combined with competency of their team, enabled us to get a new jewellery e-commerce website up and running quickly and efficiently. I have been impressed with how responsive the team was during the whole process and also supporting us after the website went live.

- Cheng Yin, Senior Business Executive, Lovis Diamonds

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