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The Jewelry Exchange

About the Company

Goldenwest Diamond Corporation, better known as The Jewelry Exchange®, Jewelry Factory® and Jewelry Source®, is one of the largest direct diamond importers in the U.S. With more than 16 retail store outlets across USA, the Jewelry Exchange has a growing presence across America. As a part of the effort to maximize the benefits to the customers, the Jewelry Exchange wanted to make more features available in the online jewelry store. NetFillip Technologies worked on their jewelry website development to enhance the online shopping experience of the online customers as well as to increase the online revenue share in the total sales.


The Jewelry Exchange was looking to establish a stronger online presence. They wanted to introduce new features on their website for the customers. They required an application where they could manage the inventory easily, administer the website and classify jewelry into different categories. The features where the customer could create custom jewelry, search loose diamonds easily, avail special discounts and offers and more had to be introduced.

Our Solution

Custom online jewelry creation in which the customers can create rings, studs, pendants, etc. as per their choice

Slider based Ajax diamond search which ensures the desired diamond is found quickly and easily

Highly customized & feature rich jewelry shopping cart that enables cross selling and up selling of jewelry items

Multiple modes of payment like PayPal, Bill Me Later, JE Card, etc.

Automatically generate bestsellers & featured products

Section dedicated to online discounts & specials

Website administration using powerful and efficient admin console with an inbuilt CMS

CMS enabling the site administrator to manage large amount of products

Quick import and export features to keep the web database updated with the company database

Customer management to find all relevant customer records with ease

Image management module where the images can be uploaded and processed

Banner management that gives a sophisticated control of banners on a global and category/sub category level

Classification of jewelry into several categories and sub-categories

A simple CMS interface to create and modify the site static content

Tax/Labor/Shipping Management using a simple interface

Technology we used for
Crafting the Solution

  • Framework: Three-tier structure
  • Front End: XHTML, JavaScript, AJAX
  • Database: SQL Server 2005
  • Language of Development: ASP.Net 3.0 with C# 2.0

Client’s Benefit

The Jewelry Exchange was equipped with an online jewelry application which had a plethora of new features. This attracted customers and helped them to convert potential customers into buyers. They could manage their website components like images, inventories, special offers and discounts, diamond search, etc. easily. This gave a huge boost to their business.

Client Speak

It was an absolute pleasure working with NetFillip. From start to finish, NetFillip was very organized in their approach and made the whole process of building our jewelry e-commerce website very simple. They delivered the site within the deadline and the support is awesome.

- Muhammad Shafiq, IT Director, Goldenwest Diamond Corporation

Click here to know more about our Jewelry E-Commerce development services.

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