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Diamondzdesign, Los Angeles

The Company

Diamondzdesign, located in Los Angeles, is a family owned and operated fine jewelry wholesale business. The company prides itself to specialize in designing custom made jewelry with the highest quality of craftsmanship. It has a large selection of custom designed diamond wedding bands, engagement settings, eternity bands, tennis bracelets, pendants, men's wedding rings, men's jewelry and watches for him and her.

The Ask

Diamondzdesign’s jewelry website lacked a feature where the customers could get their ring customized as per their needs. The feature should include a plethora of combinations of diamonds and mountings/settings to build a ring. Developing an interactive Build Your Own Ring® feature with perfection is a complex task in WordPress-WooCommerce. The jewelry website development had to be done in a way the original theme was maintained. RapNet Instant Inventory API Integration with custom look of the diamond search engine was one of the requirements.

The Features

Developing the feature on WooCommerce (a WordPress e-commerce plugin) and integrating it with RapNet – a diamond trading network

Building a Build Your Own Ring® feature in which the user can select various options with the ability to change the loose diamond or ring style and setting at any point while keeping the interface pretty straightforward

The user can select the diamond shape, price, carat, color, clarity, cut, ring setting etc. to customize the ring as per his needs

Dynamic creation of mark-ups with various parameters on Loose diamonds

Emphasizing on the page loading speed since the user may try numerous stone and ring combinations. This was done by incorporating AJAX calls

Providing an advanced functionality in which the selected diamond is overlaid on different mountings and settings

Technology we used for
crafting the solution

  • Application Framework: WordPress 4.3
  • Ecommerce: WooCommerce
  • Front End: HTML5, CSS3, jQuery, JavaScript
  • Language of Development: PHP, AJAX
  • API: RapNet Inventory LinkPlus Web Service

The Benefit

The online Build Your Own Ring® feature built in WordPress opened flood gates for Diamondzdesign in terms of potential buyers. It helped Diamondzdesign to convert visitors to buyers. Being open 24/7, it strengthened their online success. The customers could customize their own rings.

Client Speak

NetFillip was fast, responsive and delivered high quality results. They didn't overlook any details and turned our idea of building a Build Your Own Ring® feature into reality. I highly recommend them for ecommerce projects.

- Diamondzdesign, Los Angeles

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