Diamond Mart X needed a unique mobile application that allows viewing state-of-the-art loose diamond inventory on Android and iOS devices. We developed an interactive mobile application focused on the utilitarian needs of the salesmen and devised an innovative way to proactively and consistently communicate value. We developed the application using PhoneGap. The back end for the mobile application was developed using CodeIgniter. The result is a mobile application that allows the users to access their loose diamond data from the suppliers for various marketing purposes. The users can fetch feeds from APIs & Excel files of multiple loose diamond suppliers and updating the app at regular intervals with fresh records, filter impurities from all the data and make the data consistent as per the norms set by user, mark-up the prices of loose diamonds based on various parameters, auto-load diamond feeds in batches using cron task manager, receive push and email notifications when a diamond request form is filled up.